The article I am referencing describes increased demand for tablet PCs for the holiday season, but the general demand has been on a steady rise over the past year.
If you are looking to buy a tablet PC these days, every electronic company and their mother has some kind of offering. This is a niche market that is trying to slide between laptop users, and mobile device users (iPods etc.). These tablets are more portable and less productive than a laptop, but more productive and less portable than an iPod. They are glorified multimedia devices.
Despite these products taking a strange place in the mobile computer spectrum, the demand has more than tripled in the last 14 months or so. A survey conducted in Nov. 2010 found that about 4% of people were going to buy a tablet over the holiday season to a more recent 14% in Nov. 2011. The iPad, which is Apple's offering to the tablet PC market, has revolutionized the market. The iPad almost created this market on its own. The demand for the tablet PC, especially the iPad is skyrocketing.
According to Strategy Analytics, 26.8 million tablet PCs were shipped last quarter, up a whopping 150% from the same time last year. Further more, the iPad offered by Apple dominates the market with 58% market share. That leaves the competition in the dust with the other 42% being shared by 10 or so other companies. This all illustrates the unique business opportunity that is presented when a niche market blossoms. If you have a good product to offer (Apple!) then demand for your product can take your profits sky high, as long as you are able to supply. There was a shortage of Apple iPads this holiday season.
Will this "Apple" tree ever stop bearing fruit?
Article: http://www.bgr.com/2011/11/21/tablet-demand-triples-ahead-of-holidays-two-out-of-three-buyers-want-apples-ipad/
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