Sunday, February 26, 2012

The Impact of Additional Trail Access and Mileage on the Consumer Surplus of Greenway Trail Users in Western North Carolina


My senior seminar paper will measure and quantify the benefits of the Town of Boone’s Greenway Trail system and determine the benefits of expansion via additional trail mileage.  The Greenway trail currently has a 3.0 mile long paved section and additional unpaved trails that attract walkers, joggers, and cyclists.  Currently, there are two proposed extensions to the Greenway trail.  These are the South Fork New River and the Middle Fork New River extensions, each of which will add 0.5 miles and 7.4 miles, respectively.  The data was collected by means of a survey administered to a random sample of Greenway trail users between Memorial Day and Labor Day.  After collecting a sample of e-mail addresses, the survey was sent to the participants.  The survey questions were designed to indicate stated preference and revealed preference.  Stated preference of participants was captured by asking questions that will indicate contingent behavior and contingent valuation.  That is, asking people how their behavior will change given different situations and what their consumer surplus is given changes in situations, respectively.    On the other hand, revealed preference is determined from other information users provide, such as distance traveled to use the Greenway.  After collecting data from the participants, regression analysis will be used to test demand theory and the travel cost method to determine whether change in quantity leads to a change in the number of trips (x). From this data, I will determine if expanding the Greenway trail will have a positive impact on consumer surplus.  

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